Strategy and Priorities

Given the evolution of the customer relations market, Liq is exploring segments and industries that are not traditionally associated with its sector, with the purpose of becoming a benchmark in terms of omnichannel relationship, integrating traditional voice and physical channels with digital channels, offering customized service.

1. Innovation

The Company’s uses innovation to transform its strategic vision into business, with the development of new products and services supported by new technologies, in line with the way customers develop relationships.

Liq intensified the focus on developing new products and relationship solutions, and created, at the end of 2016, the Innovation Center, that gathers professionals specialized in the market. The Innovation Center aims to identify business opportunities, analyzing consumer behavior and the way customers could improve client satisfaction. Considering the strong trend of growing use of social media and other mobile applications in interactions between companies and customers, this team specializes in the use of new technologies.

Given the evolution of the customer relations market, Liq is exploring segments and industries that are not traditionally associated with its sector, with the purpose of becoming a benchmark in terms of omnichannel relationship, integrating traditional voice and physical channels with digital channels, offering customized service.

2. Efficiency and Quality

Liq is committed to quality and operating efficiency. In that sense, the Company is developing several activities aimed at improving margins and clients and employees’ satisfaction.

The Company furthered an Ownership Simplification program that concentrated its operations at one operating company (Contax Mobitel). Eliminating inefficiencies, transforming Liq into a more integrated, efficient, and synergic company.

The Company also made important achievements in IT, with the renovation of datacenters and development of digital tools to support the business.

In 2017, Liq consolidated the operational quality of its services, being classified by customers as one of the best service providers, according to rankings to which the Company has access. This improvement is a result of the Company’s strategic guidance, designed to ensure high-quality service and the execution of all contracted service levels.

3. Financial Sustainability

Liq is committed to maintaining its financial discipline in order to conduct its business. The Company has implemented several initiatives to improve operations, combined with strict budget management, resulting in greater discipline and efficiency.

The Company’s debt profile is long term, mainly maturing in 2030 and 2035 and with a weighted average duration of over eight years.